A product studio for the AI-native era.

Figmenta's product studio. We make things worth using — and when one earns it, we give it a company to live in.

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01 — What it is

Product is where the value lives.

Labs designs, engineers, and ships things that are useful, scalable, and well made — for clients, internal projects, or partnerships. Its identity is not defined by company creation. It builds products.

Products & Platforms Tools & Software AI Agents & Workflows Interfaces Systems & Automation
Internal ventures

Products we originate, run, and keep — owned outright by Figmenta.

For clients

Design and engineering delivered as the work itself — for teams who'd rather commission a studio than hire one.

Partnerships

Products we make side by side with founders and operators we'd back anyway.

When a product is ready to stand on its own, we bring the co-founding, the legal structure, and the paperwork to make it a company.

02 — Operating model

Four capabilities, assembled as modules.

All drawn from Figmenta's existing resources. Each project assembles them as modules — there is no team built from scratch. That would defeat the point of a studio.

01

Strategy & Product Design

Opportunity research, positioning, naming, market fit.

02

Engineering & AI

MVP construction, backend, AI agents, automations.

03

Brand & Content

Storytelling, design system, AI-generated visuals, media assets.

04

Finance & Legal

Cap-table modelling, incorporation, cross-country contracts.

Portfolio

Some grew up. Some were sold. Some didn't make it.

Products conceived, validated, and matured inside Labs — each one moving through the same phases.

Beta
Phase 5 — Acceleration
Onboarding
Active
Onboarding
Commentio
Active
Onboarding
Weomy
Phase 4 — Incorporation
Onboarding
Active
Died
Died
Died
Died
Exited
Exited
Died
Died
Died
Died
Exited
Exited
+ New project, new idea?
03 — What it must become

A deliberate pipeline: predictable steps, costs, decision points.

Today Figmenta builds products when a need arises. Labs replaces that with a deliberate pipeline.

One-month target

  • The container for all internal products, including those currently in development.
  • A documented method used by every project — no exceptions, no bespoke processes.
  • Entrepreneurs-in-residence who become shareholders in the products we spin off.

Three-month target

  • A portfolio of all our products, including those operating as independent brands.
  • Three to five external ventures in the studio cap table.
  • Labs positioned as a sister brand — the surface through which we show investors our method.

Want to know more? Interested in collaborating, investing, or becoming a co-founder with your own project?

labs@figmenta.com →